Pleasant Grove, Utah

Jaxon
Carroll.

Web developer, operations leader, and founder of Thornwood Digital. I've spent fifteen years building websites (a few thousand of them) and building the teams, systems, and software that ship them.

View Resume See what I built
Jaxon Carroll, web developer and founder of Thornwood Digital in Pleasant Grove, Utah
Founder · Thornwood Digital

3,800+

client websites shipped by teams I led

1,000+

websites built with my own hands

30%

churn reduction as VP of Operations

15+

years in web development & operations

01: About

The short version

I'm Jax. I got my start fifteen years ago at Boostability in Lehi (web development, SEO, process management), then joined DentalQore in American Fork as a front-end developer, building custom WordPress sites for dental practices. Over a thousand of them personally, fast enough that my build times became the company standard. Seven months in, I was promoted to Development Manager.

Six years leading that team taught me the other half of the job: process. We cut average build time from 15 hours to 7, halved delivery from 90 days to 45, and shipped 14+ sites a week with a team of three. That track record led to VP of Operations, owning customer experience across thousands of accounts, cutting monthly churn by 30%, and aligning six departments around it. Most of that job was translation: sitting between a frustrated practice owner and an engineering team, turning what the client actually meant into what the developers actually built. That bridge (client conversation on one side, technical solution on the other) is where I do my best work.

In 2024 I went out on my own with Thornwood Digital, a web development and marketing studio for Utah small businesses. And because I can't leave a workflow un-automated, I built my own software to run it (more on that below).

  • Employee of the Month, Jan 2016
  • Promoted to manager in 7 months
  • Fastest build-time average in company history
  • HIPAA certified
  • EOS Worldwide trained

02: Experience

A decade of building & running things

Founder & Developer

2024–Present

Thornwood Digital · Pleasant Grove, UT

  • Full-service web development and marketing studio for small and mid-sized Utah businesses.
  • Own the entire client lifecycle: sales, onboarding, builds, support, and retention.
  • Run every discovery call, scope, and proposal myself, translating business goals into technical solutions the client actually understands, then building them.
  • Run the operation on JaxHQ, custom software I designed and built for the job.

Vice President, Operations

2022–2024

DentalQore · American Fork, UT

  • Owned operational strategy and customer experience for a national web-services company serving thousands of dental practices.
  • Cut monthly churn from 2.7% to 1.9% (a 30% reduction) by rebuilding onboarding, communication, and service resolution.
  • Grew Google reviews from 900 to 1,200 in twelve months; halved service-delivery timelines and captured $15K in operational savings.
  • Led six departments and served as the executive escalation point for high-impact accounts, the working bridge between sales, support, and engineering.

Development Manager

2016–2022

DentalQore · American Fork, UT

  • Directed the web development team through 3,800+ custom client websites.
  • Cut average build time from 15 hours to 7–8 and completion time from 90 days to 45.
  • Shipped 14+ sites a week with a three-developer team: double the previous output, the fastest pace in company history.
  • Hardened the proprietary WordPress platform for speed, security, and flexibility; mentored the team that ran on it.

Front-End Developer

2015–2016

DentalQore · American Fork, UT

  • Built and launched 1,000+ custom responsive client sites end-to-end, averaging 8–10 hours per build.
  • Set the company standard for development performance; Employee of the Month, January 2016; promoted to Development Manager after seven months.

Web Developer · Process Manager · SEO Specialist

Boostability · Lehi, UT

  • Earlier roles spanning web development, process management, and SEO fulfillment.

Education & Certifications

Utah Valley University, Associate of Applied Science, Web Design & Development (Orem, UT)
HIPAA Certified · Cybersecurity Training (DentalQore) · EOS Worldwide Training & Implementation

03: The thing everyone asks about

I didn't buy software to run my business. I built it.

JaxHQ is the operating system behind Thornwood Digital: a full web application I designed and built solo, running live on Cloudflare. CRM, invoicing, site monitoring, analytics, client portals, automated outreach, and an AI agent, all in one place.

jaxhq.app
The real JaxHQ dashboard: Monday briefing, revenue tiles, site fleet alerts and calendar, with private data blurred
The live JaxHQ dashboard, private data redacted
jaxhq.app/chat | Hulk
JaxHQ's chat with Hulk, the Claude-powered AI agent, conversation titles blurred
Chatting with Hulk, the AI agent inside JaxHQ

Actual screenshots of the live app, with client and personal data blurred.

Texting Hulk from my phone

The contact form on the dental site is erroring. Can you fix it and redeploy?

Representative exchange. This is genuinely how I ship fixes from anywhere.

Client CRM & portals

Every client, project, and inquiry in one system. Each client gets their own branded portal with invoices, analytics, and photo submissions.

Invoicing & payments

Contracts, invoices, and online payment collection, built into the same flow as the client record.

Fleet monitoring & analytics

Uptime checks every 15 minutes across every client site, plus GA4 traffic and first-party heatmaps, surfaced per client.

Hulk, the AI agent

A Claude-powered agent wired into the whole system. I message it from anywhere and it ships code, runs deploys, and answers from live data.

Automated lead engine

Prospecting, enrichment, and multi-touch email outreach with A/B-tested sequences, and it runs itself every morning.

And the personal wing

Instagram publishing, a family portal, fitness and macro tracking, a recipe box. If I do it repeatedly, JaxHQ runs it.

1 designer, developer & operator

115+ database migrations

49 releases in v3 alone

React · Cloudflare Workers · D1 · Tailwind · Claude

04: Selected work

Live sites. Click them.

Eight of the sites I've designed, built, and shipped for Thornwood Digital clients, plus a fleet of WordPress sites I maintain.

The Lehi Dental Center website homepage, designed and built by Jaxon Carroll

The Lehi Dental Center

Dental practice · thelehidentalcenter.com

Dr. Blackhurst DDS website homepage, designed and built by Jaxon Carroll

Dr. Blackhurst, DDS

Dental practice · drblackhurst.com

Dylan Simpson Films wedding videography website, designed and built by Jaxon Carroll

Dylan Simpson Films

Wedding films · dylansimpsonfilms.com

Raykon Construction custom home builder website, designed and built by Jaxon Carroll

Raykon Construction

Custom home builder · raykonconstruction.com

Four Chairs Furniture + Design website, designed and built by Jaxon Carroll

Four Chairs Furniture + Design

Furniture & interior design · 4-chairs.com

Rick Nye fine art photography prints website, designed and built by Jaxon Carroll

Rick Nye Photography

Fine-art print store · commercialartprints.com

ModJobs home services marketplace website, designed and built by Jaxon Carroll

ModJobs

Home-services marketplace · modjobs.com

Thornwood Digital web design studio website, founded and built by Jaxon Carroll

Thornwood Digital

My studio · thornwooddigital.com

05: In their words

What it's like to work with me

Real client reviews from Thornwood Digital projects, verbatim.

The best web design we have experienced in our 21 years in business.
Lindy, Four Chairs Furniture + Design
I have direct access to Jaxon (the web wizard himself) and he is incredibly responsive.
Jared, Hill Family Dental
Jaxon has done a tremendous job with my website. He's responsive, attentive to details, and cares about how things come together.
Casey, Raykon Construction
Jaxon Carroll has been a JOY to work with, every step of the way!
Connie Boucher, Super Duper Publications
We loved working with Jaxon — he listened and understood all our wants for our new website.
The Interior Concepts Team
Whenever I need to add or change anything to my website, Jaxon responds right away.
Kindra, Pedi & Mane

25+ recommendationson LinkedIn

Colleagues, clients, and people I've managed have written more than 25 recommendations on my profile. Read what they say in their own words.

Read them on LinkedIn

06: Skills

Two toolkits: people & code

Leadership & Client Strategy

  • Solutions Consulting & Pre-Sales
  • Technical Discovery & Scoping
  • Client Demos & Stakeholder Presentations
  • Bridging Business & Engineering Teams
  • Customer Success Strategy
  • Client Retention & Churn Reduction
  • Cross-Functional Leadership
  • Process Improvement & Operational Efficiency
  • KPI & Performance Metrics

Development

  • HTML (Living Standard) · Modern CSS · JavaScript
  • PHP · MySQL · jQuery
  • WordPress (1,000+ builds)
  • SEO Strategy
  • DNS · cPanel / WHM
  • Google Tag Manager
  • Cloudflare Workers · D1 · Pages

Tools

  • Figma
  • Jira · Trello · Ninety.io
  • Adobe Suite
  • Microsoft Office Suite
  • phpMyAdmin
  • Claude & AI tooling

07: Contact

Say hello.

Want the fuller story, a reference, or just to talk shop? I'm easy to reach, and I'm based in Pleasant Grove, Utah.

[email protected] LinkedIn Resume PDF

Currently building: an e-commerce platform for a supplement startup: custom cart, live shipping rates, state-by-state tax engine

Jaxon Carroll · Pleasant Grove, Utah · [email protected]